If using Sendgrid, use smtpapi header to bypass subscription list email
features for new user (confirm and reset_password) emails
Update SPF record to allow for sending from server
Note that only one SPF record should exist, may need to update it
with multiple domains, e.g.:
v=spf1 include:_spf.google.com include:sendgrid.net ~all
Set up DKIM authentication key with server.
On SendGrid, see DNS Records section.
Also for SendGrid, from Apps > DKIM Settings, click "Set the DKIM domain to match the FROM
domain", or enter "sendgrid.me" as the domain and set the appropriate CNAME DNS records.